Privacy Policy

01Information we collect

We collect information you choose to provide, information needed to fulfill your request, and limited technical information that helps us operate and improve the website.

• personContact and shipping details - name, email address, phone number, mailing address, and related details submitted when you request a free copy of the book or contact us.
• chatMessages and form submissions - questions, comments, notes, preferences, or other information you include in website forms, email, text, phone, or other correspondence.
• medical_informationHealth-related information you voluntarily share - for example, a diagnosis, treatment interest, imaging status, or other details you provide so we can respond to your request. Please do not submit urgent medical information through the website.
• analyticsUsage and log data - IP address, browser type and version, device information, pages visited, referring pages, date and time of visit, time spent on pages, and similar statistics.
• paymentsTransaction information - if you purchase, pay, or request shipping services through a third-party checkout or payment provider, we may receive basic confirmation details, but full payment card information is handled by the payment provider.

02How we use your information

We use information for legitimate, clearly defined purposes connected to education, communication, website operation, and service improvement.

• local_shippingTo verify, process, and ship your complimentary copy of Freeze Breast Cancer, confirm delivery, or contact you about your request.
• mailTo respond to questions, provide requested educational resources, and communicate about next steps you ask about.
• support_agentTo assist with appointment requests, consultation inquiries, patient-support requests, or administrative follow-up.
• tuneTo maintain, secure, troubleshoot, personalize, and improve our websites, forms, educational materials, and services.
• verified_userTo comply with legal, regulatory, accounting, security, fraud-prevention, and recordkeeping obligations.

We do not sell, rent, or trade your personal information, and we do not use website information to make medical decisions on your behalf.

03How we share information

We treat your information as confidential and share it only when needed to operate the website, fulfill your request, provide services, or comply with the law.

• handshakeService providers - trusted vendors who help with website hosting, forms, analytics, email, shipping, payment processing, scheduling, security, or administrative support. They may access information only as needed to perform assigned tasks and are expected to protect it.
• local_hospitalCare coordination - if you become a patient or specifically ask us to coordinate care, information may be handled under applicable healthcare privacy laws and clinical privacy practices.
• gavelLegal and safety requirements - when disclosure is required by law, court order, subpoena, regulation, or reasonably necessary to protect the rights, safety, and property of patients, staff, visitors, the public, or our organization.
• business_centerBusiness transfers - if all or part of our organization is involved in a merger, acquisition, restructuring, or transfer of assets, information may be transferred as part of that transaction, subject to appropriate safeguards.

04Cookies, analytics, and tracking

Our websites may use cookies, pixels, tags, local storage, analytics tools, or similar technologies to operate the site, remember preferences, understand visitor activity, detect errors, improve performance, and measure the effectiveness of educational pages.

You can control or disable cookies through your browser settings. Some site features may not function properly if cookies are disabled. Where required, we will honor applicable consent choices made through our cookie or privacy settings.

We do not sell your personal information or use website cookies to make clinical decisions. If advertising or measurement tools are used, they should be configured to avoid sharing sensitive health details and to comply with applicable platform and privacy requirements.

05Medical privacy and HIPAA

Requesting the book, browsing the website, or submitting a general educational inquiry does not, by itself, create a doctor-patient relationship. Information submitted through public website forms may not be appropriate for urgent, emergency, or highly sensitive medical communication.

If you become a patient of Serenity Surgery & Wellness or receive clinical services from Dr. Bednarski, your protected health information may be governed by HIPAA and other applicable medical privacy laws. In that situation, the practice’s HIPAA Notice of Privacy Practices and patient-consent documents may also apply.

06Data security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, vendor controls, secure systems, staff training, and periodic review of our practices.

No method of transmission over the internet or method of electronic storage is completely secure. For that reason, we cannot guarantee absolute security, but we work to use commercially reasonable protections appropriate to the nature of the information.

07Data retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy, including fulfilling book requests, responding to inquiries, maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, and improving our services.

Retention periods may vary depending on the type of information, the reason it was collected, whether it relates to patient care, and applicable legal, regulatory, tax, accounting, or medical-record requirements.

08Your choices and privacy rights

Depending on where you live and the type of information involved, you may have privacy rights under applicable law. These may include the right to:

• visibilityRequest access to personal information we hold about you.
• editRequest correction of inaccurate or incomplete information.
• deleteRequest deletion of information when we no longer need it and are not legally required to retain it.
• unsubscribeOpt out of non-essential communications.
• cookieAdjust cookie or tracking preferences where available.

To exercise a right, contact us using the details below. We may need to verify your identity before processing certain requests. We will respond within a reasonable timeframe and in accordance with applicable law.

09Email, phone, and text communications

If you provide your email address or phone number, we may use it to respond to your inquiry, contact you about your book request, send requested educational information, or follow up about an appointment or consultation request. You may ask us to stop sending non-essential communications at any time.

Please remember that ordinary email and text messages may not be fully secure. Avoid including sensitive medical details in general website forms, emails, or texts unless you understand and accept the risk or are using a secure patient portal provided by the practice.

10Third-party websites and services

Our websites may link to third-party websites, payment pages, scheduling tools, shipping services, social media platforms, video platforms, or other services that we do not operate. We are not responsible for the content, privacy policies, or practices of those third parties. Review their privacy policies before providing information to them.

11Children's privacy

Our websites, book-request program, and educational materials are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us and we will take reasonable steps to delete it.

12Visitors outside the United States

Our organization is based in the United States. If you access the website or submit information from another country, your information may be processed in the United States, where privacy laws may differ from those in your location.

13Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technologies, or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. Changes are effective when posted unless otherwise stated.